Email marketing is a crucial tool for online course creators who want to grow their audience, engage with their students, and drive sales. With so many email marketing platforms available, choosing the right one can be overwhelming.
In this article, we'll explore the seven best email marketing platforms for online course creators. From beginner-friendly options to advanced automation tools, we'll cover the features and benefits of each platform to help you make an informed decision and find the best fit for your eLearning business.
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5 Best Email Marketing Platforms
#1. ConvertKit
ConvertKit is an ideal email marketing tool for digital product sellers. Its focus is on supporting creators who sell online courses, coaching programs, memberships, and other digital products. The founder, Nathan Barry, has personal experience as a blogger and course seller, so he understands the challenges that creators face.
With ConvertKit, users have access to unlimited landing pages, sales pages, opt-in forms, lead magnets, content upgrades, and unlimited traffic. The platform provides all the essential email marketing functions that course sellers require, such as creating automation rules based on conditions, sending broadcasts, designing engaging campaigns, visualizing funnels, and applying smart subscriber tagging.
Additionally, ConvertKit allows users to monetize their email audience by selling digital products and running paid newsletters. The software supports integration with numerous leading marketing tools, payment processors, and business applications, making it a comprehensive solution for managing a digital product business from a single source.
Pricing: Get started for free. Paid plan starts from $9/per month.
#2. Drip
Drip is a popular tool for marketing online courses and businesses, but its features are also valuable for digital product sellers. Its advanced automation workflows are a major strength, allowing users to create personalized email journeys and engage subscribers with relevant content. The platform's behavioral segmentation and tagging features make it easy to manage large email lists.
Drip integrates seamlessly with most leading online course platforms, making it an ideal choice for growing online education businesses. Its intuitive email builder with ready-to-use widgets helps users set up attractive email campaigns quickly. The platform supports trigger condition-based campaigns, drip campaigns, broadcasts, and even optional SMS campaigns.
One drawback of Drip is that it doesn't have a native landing page builder. However, it seamlessly integrates with Leadpages, a third-party tool that provides landing page features. Since Leadpages owns Drip, the two platforms work together seamlessly.
Pricing: Offers a 14-day free trial. Paid plans start from $19/month.
#3. GetResponse
This software comes equipped with advanced email marketing tools and features that enable users to create automated campaigns and personalized messaging for their subscribers. Its email builder is user-friendly and boasts a broad range of email templates to help users get started quickly.
With GetResponse, users can build automation funnels and create customer journeys for different audience segments. The platform's drag & drop landing page builder allows users to create fully optimized sales and squeeze pages in no time.
For digital product sellers, the platform offers a complete webinar hosting and marketing solution, making it an ideal tool for hosting product launch webinars, live training sessions, or coaching sessions.
Pricing: Get started for free. Paid plan starts from $15.58/per month
#4. MailChimp
With over 13 million active users worldwide, Mailchimp is one of the world's most popular email marketing tools. One of the reasons for its popularity is its generous free plan, which offers basic email marketing features for up to 2000 subscribers.
Over time, Mailchimp has evolved into a complete marketing automation tool that provides all the necessary email marketing features and lead generation tools for beginners and mid-level marketers.
The platform's drag & drop email builder is one of the best in the industry, featuring templates that enable users to create email campaigns quickly for various objectives.
The platform has since added customer journeys, automation rules, landing pages, and other advanced features designed to help users launch and sell online courses.
Nevertheless, advanced users seeking more extensive user segmentation and automation triggers might find Mailchimp underwhelming. Nonetheless, for those just starting their digital product business, Mailchimp is a great choice.
Pricing: Get started for free. Paid plan starts from $11/per month
#5. ActiveCampaign
ActiveCampaign has been in the email marketing industry for a while. However, it wasn't until recently that it became a top contender after overhauling its platform and introducing advanced marketing automation features.
At present, ActiveCampaign is the clear leader in automation, user tracking, and email marketing features. It is tailored for advanced marketers who want to map out their customer's entire journey and use various touchpoints to convey their message.
It includes a modern drag & drop email builder that allows you to create visually appealing email campaigns. Furthermore, its automation workflows surpass most other email tools, allowing you to plan intricate campaigns based on different subscriber actions.
Pricing: The subscriptions start at $9/per month.
Is there an all-in-one solution?
If you're searching for an easy-to-use platform to create, market, and sell your online courses, webinars, digital downloads, or memberships, Miho could be an excellent tool for you. With its built-in marketing tools, seamless delivery, and upselling features, the platform can help you enhance the student experience and increase revenue.
Get started today with its free trial!
As a final note, remember that successful email marketing for selling online courses requires continuous effort, patience, creativity, and experimentation. Therefore, it's crucial to keep exploring new marketing ideas and strategies to determine what works best for your audience. Don't forget to monitor your results and make necessary adjustments to ensure you're on the right track.
