Image containing lamp and written marketing stratagy

If you've recently created an online course, congratulations! You've taken an important step towards sharing your knowledge and expertise with the world. However, simply creating a course isn't enough. In order to be successful, you'll need to know how to market your online course to reach a wider audience and drive enrollment.

But with so many different marketing tactics out there, it can be overwhelming to know where to start. That's why we've compiled a list of ideas on how to increase online course sales in 2023. These strategies are proven to be effective and will help you sell courses online.

5 marketing strategies for selling online courses

#1. Create a lead magnet

A lead magnet is a valuable piece of content that you offer to website visitors in exchange for their email addresses. You will be able to build an email list of leads who are more likely to purchase from you.

Once someone is on your email list, you can then use email marketing to nurture the relationship and promote your online course to them over time.

Infographic of lead magnet funnel map

There are many different types of lead magnets you can use, such as ebooks, webinars, email courses, templates, and more. The key is to choose a lead magnet that is closely related to the topic of your online course and provides value to your target audience.

For example, if you are selling an online course on how to start a successful blog, you might offer a lead magnet such as a free ebook on "10 Step Checklist for Starting a Successful Blog."

#2. Write guest posts

Guest posting on high authority, high-traffic websites can help you sell online courses by exposing your course to a new and targeted audience. This can help you establish yourself as a thought leader and build credibility, which can, in turn, make it easier to sell your online courses.

To use guest posting effectively, identify relevant websites in your niche with a large and engaged audience. Offer to write high-quality, informative articles that will be valuable to the website's audience, and include a call to action in your article that directs readers to your course sales page.

Building relationships with the website's editors can also increase your chances of getting your articles published and may allow you to negotiate a higher level of promotion.

#3. Become a guest on podcasts

To use podcast interviews to sell online courses, start by doing research to find podcasts in your niche that have audiences that would be interested in your course. Spotify and Google Podcasts are good places to search for podcasts.

Make a list of relevant podcasts and read their descriptions, and listen to a few episodes before contacting the host. When you reach out to the podcast host, introduce yourself and explain why you think you would be a good fit for their show. During the interview, focus on adding value for the listeners and avoid making it into a sales pitch for your course.

At the end of the interview, provide a call to action that directs listeners to your course sales page and tells them how they can get in touch with you to learn more.

#4. Run social media ads

Using social media ads can be an effective way to promote your online course and reach a targeted audience. Social media platforms offer advanced targeting options and detailed analytics to help you track the performance of your ads and measure their return on investment.

To use social media ads to promote your course, set up a business account on the platform, create an ad campaign using the platform's ad creation tools and targeting options, and include a clear call to action and a link to your course sales page. Monitor the performance of your ads and make adjustments as needed to optimize their effectiveness.

#5. Create an affiliate program

An affiliate program can be a helpful way to sell your online course by allowing others with an already established audience to promote your course on your behalf in exchange for a commission.

To create an affiliate program, choose an affiliate management platform and recruit affiliates. Set up your program by establishing the terms and creating a tracking system to monitor sales and commissions. This can help you reach a larger, targeted audience and increase your sales.

Infographic explaining what is affiliate program and its working process.

Next Steps

Now that you have some ideas on how to sell your online course, choose a few strategies and focus on implementing them well. Measure the results and identify which strategies work best for your course and audience. Then, double down on those strategies to reach a larger and more targeted audience and increase your chances of selling your course.

If you are looking to get more time to create and market your online course rather than juggling with tech, try Miho. Miho puts your website, courses, and community in one platform that’s easy to use. You can get a 14-day free trial when you signup today.