Woman smiling while working on the laptop for her online course video

Welcome to uh…. my channel, where I umm…where we teach you the best way to uh…


That’s the voice of a person who recorded their video without a script.

You can avoid this embarrassment by crafting an effective video script for your online course that not only drives the point home but also leaves a lasting impact on your audience.

In this blog, we will learn how to create a video lesson script and also provide you with an online course script template for you to use freely.

Let’s dive in.

How to create an online course script?

1. Set Goals

A video is a means to an objective. And before you start out, you should be aware of what you are trying to achieve. Your goals will help you determine the type of video you want to create, as well as the content and tone you use.

If your goal is to persuade your audience, your video script should be designed to convince them to take action such as signing up for your course or downloading a free guide. In this case, you should use more emotional language and powerful visuals to appeal to their emotions.

Also Read: 5 Copywriting Mistakes to Avoid for selling online course

An infographic of emotional trigger words to spark curiosity and boost online course sales

//Image: Emotionally Trigger Words. Source

On the other hand, if your goal is to inform your audience, your video script must focus on providing information and knowledge. Such a style is especially effective when explaining a complex topic or demonstrating a step-by-step process.

Related: Step By Step Guide to Creating a Winning Course Outline

2. Identify your audience

Who is your video meant for? What type of audience you are trying to reach?

Understanding who your target audience is will help you create content that resonates with them and engages them in an impactful way.

Factors such as:

  • Age
  • Gender
  • Education Level
  • Interests
  • Goals

will help you identify your audience.

For example, if your course is about teaching ‘Coding for beginners,’ your video script may be tuned for an audience who are:

  • Tech-savvy
  • Just out of college or new in their professional
  • Willing to transition to a new career

Understanding their background and experience level can help you determine how technical or simplified your language should be.

Once you have identified your audience, tailor your video script to their needs and interests.

3. Plan your content

“Rope them in with an extraordinary hook and get them to stay with outstanding content.”

That’s the mantra for an effective video script.

When planning the script, your content must be closely aligned with the goal you’ve set out to achieve. Every piece of information in your video script should be relevant to your objective, whether it's to persuade or inform.

Now, while chalking out the content for the script, think of your audience. How can you keep them engaged? Is there any point that is complex and needs to be reiterated?

Don't forget to add an emotional flair to your content. This is your voice. People remember information better when it's delivered in an engaging and emotional way. You would want your audience to connect with you as much as with your content.

  • Use 125 - 150 words per minute
  • Use storytelling to bring your content to life.
  • Use anecdotes or examples to establish your points.
  • Use humor, if appropriate, to lighten the mood and keep your audience engaged.

Lastly, make your content easily consumable. Break down your content into smaller, easy-to-understand sections or chapters. This way, your audience can stay engaged and follow along without feeling overwhelmed.

4. Use Supers (on-screen-text)

In your video script, add provisions to add supers. Supers are texts that appear on the screen along with the video.

Think of supers as a way to provide additional value to your viewers. With supers, you can emphasize key points or provide additional information that complements your video content. This can be especially useful if you're covering complex topics, where supers can help to break down the information into smaller, easier-to-digest pieces.

example of using supers on video of course

When using supers, less is often more. You don't want to overwhelm your audience with too much text or distract them from your main content. Instead, use supers sparingly and strategically, to highlight your most important points and provide additional context where needed.

5. Add a powerful CTA

One of the most important elements of a successful video script is a clear call to action or CTA. What specific action do you want your viewers to take? A CTA is a direct request to your audience to take a specific action, such as signing up for your course, subscribing to your email list, or simply to like and share the video.

Best practices for a compelling CTA

  • Your CTA should be aligned with your overall objective
  • It must be clear, concise, and easy to understand
  • Avoid using jargon or complicated language
  • Consider placing your CTA towards the end of your video after you've covered your main topic.

Next Steps

By following the steps mentioned in this article, you can create a video that not only teaches but also motivates and inspires action.

At the end of the day, effective video scripting is not just about conveying information - it's about creating an emotional connection with your audience that will stay with them long after they've finished watching your video.

Finally, did you know that you can insert a video right inside your online course with Miho? Miho is an **online course platform** designed exclusively for online course creators.

With features like a customizable website builder, built-in marketing tools, and secure payment processing, Miho provides everything you need to get your course up and running quickly. Get a free 14-day trial if you sign up with Miho today.


Video Script for [Course Title]


  • [Insert attention-grabbing hook that will capture the audience's interest and encourage them to keep watching. This can be a surprising statistic, a bold statement, a question, or a personal anecdote. Use words from the emotional Trigger Words List. Be creative and think about what will resonate with your audience.]


  • Hi, and welcome to [channel/course topic], where we [insert what the video is about and what students will learn]. In this video, we'll be discussing [insert main topic of the video].
  • [Introduce yourself if necessary and illustrate what the video sets out to achieve]


  • [Deliver the main content of the video in a clear, concise, and engaging way. Make sure to cover all of the key points you want to get across, and use visuals or examples to help illustrate your points.]
  • [If applicable, break the content into smaller, easily digestible sections with subheadings.]
  • [Add supers or on-screen-text to emphasize important points or to provide additional context.]


  • Thanks for watching! If you found this video helpful, be sure to [insert CTA here, such as "like and subscribe to our channel" or "visit our website to learn more."].
  • [Add any additional CTAs that are relevant, such as directing viewers to other videos in your series or inviting them to leave a comment with any questions or feedback.]
  • [End with a positive and engaging closing statement that will leave a lasting impression on your viewers.]