Creating an online course sales page that effectively communicates the value of your course, addresses your target audience's pain points, and compels them to take action can be daunting.

Your sales page is the first thing potential students see and creating a bad first impression can dissuade them from making a purchase.

Whether you're creating an online course for the first time or are a seasoned creator, this article will help you with the essential elements of a high-converting sales page that turn interested prospects into paid customers.

An online course creator working on creating sales page

Essential Elements for a high-converting sales page 

From crafting compelling headlines to establishing trust with your audience, these elements work together to create a sales page that not only looks great but also drives results.

1. Effective Copywriting

Did you know that a staggering 73% of people skip reading the full content and prefer to read short copies? That's why it's more important than ever to craft engaging, actionable copy for your sales pages.

A popular copywriting framework is PAS.

PAS stands for "Problem, Agitate, Solution.” It's a proven formula for crafting compelling messages that move your audience to take action.

  • Problem: This acts as the hook and draws the readers’ attention.
  • Agitate: You stir up emotions by highlighting the consequences of not solving the problem.
  • Solution: You offer a clear and compelling solution that addresses your audience’s pain points and provides benefits.
Infographic image containing popular copywriting framework problem, agitate, solution and outcom

2. User Testimonials

User testimonials act as social proof, providing potential buyers with the assurance they need to take the leap and purchase your course. In fact, testimonials can be the nudge that moves buyers further along in their journey and ultimately convinces them to make a purchase.

Image containing user testimonials

If you are starting you can gather positive testimonials by:

  • Offering your course for free
  • Providing heavy discounts
  • Giving your audience some additional content.
  • Creating a deep relationship with your first few buyers who will become your patrons in the long run.

When requesting testimonials, don't be afraid to ask for video testimonials. Not only do they look more authentic, but they also hold your reader's attention for longer, which can help to further build trust and credibility.

3. Address your customer’s hesitation

When a potential customer lands on your sales page, it's crucial to address any hesitations they may have. By anticipating common questions and concerns, you can reassure your audience and remove any barriers that might prevent them from making a purchase.

If your course is long, empathize with that issue and suggest how the course can be broken down into more manageable chunks spread across several weeks for them to complete.

Similarly, if your course is expensive, consider offering a financing option or the ability to pay in installments.

Tackling the key problems helps you negate points of friction from a buyer’s journey.

Add FAQs in sales page of online course

4. Provide a sneak peek

Providing a preview of your course on the landing page is a great way to capture your audience's attention and generate excitement for what's to come. A sneak peek allows your potential customers to get a sense of the quality and value of your course. This helps build trust and confidence in your offering.

 Infographic image showing course preview on landing page

In addition to showcasing the content or features, make sure to highlight the specific benefits that your course provides. This approach can create a sense of anticipation and excitement, making your potential customers more likely to take action and make a purchase.

5. Bonus Material

Bring your audience one more step closer to successful conversion by offering them additional content along with your course. Suppose your bonus resources provide value as good as your main product. In that case, this can be an effective way to increase the perceived value of your offering and persuade potential customers to take action.

Online course features and additional offe

Moreover, offering bonus materials demonstrates your commitment to providing a high-quality experience for your customers. These bonus materials can also help create a sense of exclusivity and urgency around your offering.

One way to enhance the value of your bonus content is by framing it as a limited-time or exclusive offer. This encourages potential customers to take action before the offer expires or the bonus content is no longer available.

6. Guarantee Policy

People are most afraid of making a wrong investment. “What if this course is not for me” is a real blocker for many.

Iron out this kink by offering a ‘no questions asked’ money-back guarantee. This might seem counterintuitive to profitability.

But most people appreciate you being considerate and are more likely to go ahead and purchase your course without hesitation.

Guarantee policy section on sales page of online course

7. Well Crafted CTA

By providing a clear and compelling call to action, you can guide your readers toward the desired action and increase your conversion rates.

Make sure your CTA stands out and catches the reader's attention, using contrasting colors and bold fonts. Use active verbs to encourage readers to take immediate action, and highlight the benefits they will receive by doing so.

 Image showing call to action with catchy headline for online course landing page

Next Steps

You can be well on your way to crafting a compelling landing page for your online course using the essential elements outlined in the article and implementing the tips provided.

But here's the thing - you don't have to do it all by yourself. With Miho's modular templates, you can create a high-converting sales page in no time. Our templates are designed with conversion in mind and are fully customizable, so you can sell online courses from your own website while still incorporating best practices for sales page design.

Miho is a platform designed exclusively for online course creators. Miho allows you to create and sell online courses all in one place, setting you up for the win. You can get a 14-day free trial when you signup today.