A female creator is preparing to build her online course website.

The demand for online courses is through the roof, with the e-learning market growing from $315 billion in 2021 to an estimated $468.44 billion by 2025.

But here's the thing, as more and more people create courses, it's getting harder to get noticed, attract students, and make sales. It's super important to choose the right platform to sell your course if you want to avoid your course being lost in the shuffle, or even worse, not having any students at all.

Today, we're going to show you why & how you should sell online courses from your own website. With this approach, you can stand out in a crowded market, reach your audience, and make your next course launch the best one yet!

Why you should sell online courses from your own website

Selling online courses through your own website has a plethora of advantages over third-party platforms.

Here are three specific reasons why:

A) More Control Over Your Brand

When you sell courses on a third-party platform, you're subject to their branding and marketing policies.

However, when you create a website for online courses, you have complete control over how your brand is presented to your audience. This means you can customize your website to reflect your brand's personality and voice, add your own branding elements, and create a unique experience for your customers.

B) Higher Revenue Potential

Selling courses through third-party platforms means they get a percentage of your earnings. In contrast, when you sell through your website, you get to keep all the revenue from your course sales. This can help maximize your profits, especially as you scale your business. Plus, you can experiment with pricing strategies and offer discounts, coupons, or bundles to incentivize more sales.

C) Direct Access to Your Audience

By having your website, you can have direct access to your customer's email addresses and other contact details. This allows you to keep in touch with your students, send them valuable content, and keep them engaged with your brand even after they've completed your course. This direct communication channel can also help you upsell other products, courses, or services to your existing customers, thereby increasing customer lifetime value.

How to sell online courses from your own website

Selling your online course through your website can be a game-changer, but how do you actually set it up? Here are the 3 essential steps you need to follow:

An infographic image of steps to setup course website and sell course online easily.

A) Set Up Your Website and Sales Pages

The first step is to create a website or landing page that showcases your course and highlights its benefits.

Use clean, easy-to-read design, high-quality images or videos, and well-written copy that describes the problem your course solves and how it will benefit your students.

Include testimonials from previous students to add credibility and social proof. Make sure the website or landing page is mobile responsive and easy to navigate.

Here are some popular website builders that you can use:

  • WordPress - Free, customizable, and flexible.
  • Squarespace - Professional templates, user-friendly, and affordable.
  • Wix - Drag-and-drop website builder, affordable, and beginner-friendly.
  • Webflow - Advanced design tools, responsive, and scalable.
  • Weebly - User-friendly drag-and-drop builder, affordable, and customizable.

B) Integrate With an Email Marketing Platform

Once you've set up your website, it's important to integrate it with an email marketing platform. This will help you collect email addresses from potential students and send them a sequence of emails that build trust, answer their questions, and encourage them to enroll in your course.

Choose an email marketing platform that integrates with your website and has automation features, so you can set up automated email sequences that trigger when someone subscribes to your email list. Some popular options are — Mailchimp, ConvertKit, and Klaviyo.

C) Set Up Payment

To sell your course on your website, you need to set up a payment gateway that allows you to accept payments from your students.

The most common payment gateways include PayPal, Stripe, and Square.

Set up your payment gateway and test it thoroughly before launching your course to avoid any technical issues. Make sure your payment page is secure, and include clear instructions on

Why choose Miho to sell your online course?

When building a website to sell your online course, there are several problems you might face, including poor user experience, difficulties in integrating payment gateways, and technical issues. These issues can cause frustration for potential customers and lead to lost sales.

That's where Miho comes in. It offers the best website builder for online courses.

The image depicts a comparison chart of the best website builders for online courses, Miho vs other platforms

Our platform is specifically designed to help course creators sell their courses online, with features such as:

  1. Website Templates: Our pre-built templates are designed to optimize user experience, conversions, and lead generation.
  2. Secure Payment Gateways: Miho supports several payment gateways, including PayPal and Stripe, which are integrated securely into your website.
  3. Customizable Branding: With Miho, you can customize your website's branding to match your course and create a unique experience for your students.
  4. 24/7 Customer Support: Our dedicated customer support team is available to assist you with any technical issues or questions you may have.

Choose Miho to take the hassle out of building a course website and focus on what you do best - creating amazing courses!