A person attending online video course

From Idea to Launch: 10 Tips to create an Online Course

Creating a successful online course requires careful planning and attention to detail. In this blog, we'll cover the key steps to help you create an online course, from choosing a topic you're passionate and knowledgeable about to collecting feedback and testimonials from your students.

By following these tips, you'll be well on your way to creating an engaging and valuable online course that meets the needs of your students and helps you achieve your business goals.

Tip #1: Select a subject you are passionate and knowledgeable about

When it comes to creating the most profitable digital product, it's important to choose a topic that you are both passionate about and knowledgeable about.

Not only will this make the process of creating the course more enjoyable for you, but it will also come through in your delivery and make the material more engaging for your students.

Having a deep understanding of the subject matter will allow you to provide valuable insights and be able to answer questions that may come up during the course

Brainstorm a list of your passions, skills, and experiences and identify the top 2-3 intersections where these areas overlap.

Infographic on things need to choose a course topic


Tip #2: Determine the demand for your course idea

After selecting your course topic, the next step is to conduct market research to determine its demand.

Here are a few questions to ponder over to find out if your course will have a demand:

  • Is your course topic in a hot, new industry or a dying one like VHS repair?
  • Does your course topic have a ton of search traffic on Google, or is it more obscure than "Rare Pepe memes"?
  • Are there other courses in your niche, or are you the only game in town?
  • Is the skill set you're teaching super in-demand?
  • Are you filling a huge gap in the market or just making a course about collecting bottle caps?

Remember, you don't need to check every single box on this list, but making a high-quality course that no one would buy is a recipe for failure.

Tip #3: Understand your target audience

It's easy to fall into the trap of thinking everyone knows as much about your subject as you do, but that can lead to talking over people's heads and confusing them. Talking with potential students will help you get back into a beginner's mindset and identify the best digital products to sell.

Few ways to conduct customer research:

  • Surveys: Create a survey to gather insights from your target audience using tools like Google Forms or SurveyMonkey, or just chat with them in person or over the phone.
  • Focus groups: Gather a group of people together to talk about and give feedback on your course concept.
  • Online forums and groups: Join online communities and groups related to your course and see what people are saying.
  • Social media: Hit up social media platforms like Twitter, Facebook, and LinkedIn to ask for feedback and get insights from potential students.
  • Sales calls: Reach out to potential students directly and ask for their thoughts on your course. You can do this over the phone or via video call.

Tip #4: Define clear learning objectives & outcomes for your course

Defining clear learning objectives helps you figure out what you want your students to know or be able to do by the end of the course and creates a roadmap for your course content and structure.

Learning objectives also give your students something to measure their progress against and make sure they're on track to achieving their goals. Plus, they help you create targeted and effective assessments to see what your students have learned and identify any areas that need more work.

Clear learning objectives also let your students know what they'll get out of the course and how it will benefit them in the long run. Bottom line: they're essential for creating a successful online course and ensuring you create the most profitable digital product.

Tip #5: Organize and structure your course content effectively

We have 3 tips for the next stage in your journey, where you will structure your content.

Create a course outline: The course outline is like a roadmap for your course. It helps you deliver content in a structured, ordered way, building skills layer by layer until your students finish the course feeling like experts

Breakdown it down: Rather than overwhelming your students with a large amount of information all at once, break down your course into smaller, more manageable sections. This will make it easier for your students to process the material and stay engaged.

Use a consistent structure for each lesson: It will help students know what to expect and make it easier for them to follow along.

Tip #6: Utilize a variety of media formats to enhance learning

Incorporating a range of media formats in your online course can help improve the learning experience for your students, cater to different learning styles, and sell digital products online while making a profit.

Here are some popular course formats and what makes them great:

  • Video content: For when you want to keep it simple and get to the point.
  • Screencasts and walkthroughs: For showing students exactly how to do something.
  • Text content: For when you want to go into detail and provide step-by-step instructions or links to other resources.
  • Downloadable content: For giving students cheat sheets, glossaries, templates, and other helpful tools.
  • Workbooks: For helping students grasp the concepts.
Infographic showing different types of media formats to enhance online learning

Tip #7: Engage your audience with on-camera delivery skills

On-camera delivery skills are essential for engaging your audience and keeping them interested in your online course. Here are a few tips for engaging your audience with on-camera delivery skills:

  • Practice: Make sure you're comfortable and confident on camera by practicing your delivery beforehand.
  • Engage with your audience: Use eye contact, gestures, and facial expressions to keep your students interested.
  • Use your voice effectively: Vary your inflection and pacing to emphasize important points and keep your audience engaged.
  • Use visual aids: Slides, demonstrations, and examples can help illustrate your points and keep things interesting.
  • Be authentic: Show your personality and be yourself on camera. This will help you connect with your students and make your course more engaging.

Tip #8: Choose the best platform to sell digital products

Choose an all-in-one solution that combines your marketing tools, website builder, and content delivery platform into one convenient package. It will save you the time and hassle of connecting to different platforms.

One such platform is Miho. It's best for creating online courses, academies, cohort-based courses, and more. No tech skills or big budgets are required to use it, and you can get started for free.

Tip #9: Promote your course through strategic marketing efforts

Don't make the mistake of thinking that your course will sell itself just because it's done. You need to launch it and have an ongoing marketing strategy in place to keep the sales coming.

Create a marketing plan that outlines the steps you will take to reach your target audience and promote your course. Start with a few marketing channels like social media or email marketing to see what works. You can run free webinars or go on a  few podcasts to attract the right audience.

Tip #10: Seek and incorporate feedback to continuously improve your course.

Seeking and incorporating feedback is essential for continuously improving your course and ensuring it meets the needs and expectations of your student.

Encourage your students to leave reviews and ratings on your course platform or on social media. This can help you understand what is working well and what needs improvement. Engage with your students through discussions, Q&A sessions, or one-on-one interactions to gather feedback and address any concerns or issues they may have.

Use analytics tools to track student engagement, completion rates, and other metrics to identify areas for improvement.

And there you have it - a high-level overview of the major steps involved in creating an online course! These tips should give you a good idea of what to expect when it comes to creating and marketing your course.

If you want to have the ideas, content, and target audience figured out, it's time to get on a platform to host your online course. Check out Miho to get started for free.